I’m sure at some point (if you are a blogger, twitterer, social media savvy guru) you have heard of Michael Hyatt’s New York Times Bestseller, “Platform: Got Noticed in a Noisy World.”
I picked this book up about a year ago now and was waiting for the right time to read it. Recently, I finished the book and my review follows.
It is brilliantly written. I love accessible information and his book brings it home. He doesn’t talk down to his readers. He brings them along the journey of building a platform via a blog/website, social media, and the other internet tools. A remarkable read for todays ambitious people.
Platform teaches blogging from the start and the work of building a successful platform. He inspires, motivates, gives tips for “cutting the fat”, and explains a good deal about Twitter. (The twitter information is great because the biggest complaint I’ve heard from people who don’t Tweet is that they don’t “get it.” Michael Hyatt will help you understand the powers at work in the Twittosphere.
Favorites from the book:
- Branding: I had very fundamental knowledge about branding. Michael Hyatt reinforced my understanding with more incentive to create and maintain a personal brand. How brands are affected by your online image. (I liked his direction to be authentic and transparent for whatever it is you are trying to sell.)
- Blogging tips: He gives a plethora of ideas and strategies to vary blog posts, build readership, and engage your audience. He encourages his readers to never settle, keep up with current information, share more value, and add flavors from your personal life to keep it genuine.
- Policies: I liked his advice on creating policies for comments and conversations. He keeps the boundaries clear, and his standards high. This direct approach to setting his expectations for engagement facilitates the positive growth and usefulness of his site. All the while, he is tactful and unassuming.
I hope you pick up a copy of his book! It’s a fantastic read for anyone who wants to understand online etiquette and basic blogging and Tweeting.
Here is a link to his website that pitches his book to you (and where you can buy it.)